A man standing on a stage in front of a large audience, with a blank screen behind him

Presentations

Slides designed to maximize attention. On you.

A Unique Artform

Pitch presentations are an unusual form of performance art, blending multiple elements into one cohesive & invigorating experience. Plan it correctly and you’ll engage your audience, compel them to action, and propel your company forward.

Performance

Inspiring others and commanding the stage.

Juggling

Masterfully managing many elements at once.

Storytelling

A carefully crafted and compelling tale.

Business

Presenting data with passion & ease.

A silhouette of Beyoncé
You are Beyonce - Your slides are your backup singers

Just like Beyoncé, YOU are the star of your presentation. Much like backup singers, the purpose of your slides is to enhance the performance, but never at the risk of distracting attention away from you.

There are many lessons to be learned from the example of Queen B’s squad. A good backup singer doesn’t sing every single word along with the headliner. Beyoncé is not and has never been a choir. Backup singers are there to highlight certain keywords, to make a catchy chorus more memorable.

So too should your slides only reinforce keywords you want to stick in your audience’s minds, to visualize vital data that helps drive your point home. After all, slides shouldn’t simply be a print out of your speech! Where would the ebb & flow, groove & beat be in that?

At Perfectly Pitched, we do everything we can to make slides worthy of the star that you are.

Just like Beyoncé, YOU are the star of your presentation. Much like backup singers, the purpose of your slides is to enhance the performance, but never at the risk of distracting attention away from you.

There are many lessons to be learned from the example of Queen B’s squad. A good backup singer doesn’t sing every single word along with the headliner. Beyoncé is not and has never been a choir. Backup singers are there to highlight certain keywords, to make a catchy chorus more memorable.

So too should your slides only reinforce keywords you want to stick in your audience’s minds, to visualize vital data that helps drive your point home. After all, slides shouldn’t simply be a print out of your speech! Where would the ebb & flow, groove & beat be in that?

At Perfectly Pitched, we do everything we can to make slides worthy of the star that you are.

An icon of a person, juggling 7 rainbow-colored balls

The Art of Juggling Attention

Planning the perfect presentation is much like a juggling act. Except instead of juggling many brightly colored balls, you will be juggling your audience’s attention. 

  • Where should the audience’s attention be focused?
  • What do you want them to remember most of all?
  • What are they seeing?
  • What are they hearing?
  • How will sight & sound come together, to make your message all the more impactful & memorable?
  • How can attention be harnessed to create unforgettable moments?

Attention can be your presentation’s greatest ally, or its biggest weakness. Your slides are your main tool to capture, harness, and direct your audience’s attention. Plan your slides carefully and your message will resonate, your words will carry more weight, and you will be remembered.

Luckily for you, we’re expert jugglers, ready to teach you how to harness your audience’s attention for maximum impact.

Storytelling

Uplifting Your Audience & Building Engagement

Storytelling

Uplifting Your Audience & Building Engagement

A woman being lifted up into the air by a red umbrella, in front of an yellow wooden slat wall.

At its heart, pitch presentations are another form of storytelling, rich in the tradition of oral histories & moving speeches. To ensure a connection with your audience, your presentation should be built on a firm foundation of excellent writing & engaging story structure. After all, your company’s future depends on your ability to convey a gripping yarn!

All pitches share the same basic segments, which can be organized in a variety of ways depending upon who you are, your own personal story, and your company. Generally speaking, though, these are the topics you should cover:

  • You & Your Company
  • A Compelling Problem
  • Your Unique Solution
  • Market & Financials
  • Why Now, Why You, Why Your Team
  • Your Ask for Your Future
  • Conclude with Gratitude

Throughout these “chapters”, you should develop a natural rise & fall as you contrast What Is versus What Could Be. What is the world like now, how is it affected by your pain point, and who is suffering because of it? With each low, it gives you an opportunity to rise & uplift your audience as you contrast against the beautiful future where your company has solved this problem and we’re all flourishing. This natural rise & fall echoes beautiful music, beloved stories, and the natural rhythms of life.

All great speeches in history have used this formula of compare & contrast; our current reality versus a glorious future. It hooks people into your story, simultaneously grounding them in the present, while generating engagement in your idea and building excitement for the future.

Our personal background as entrepreneurs grounds us in a deep understanding of business, while our abiding passion for storytelling allows us to harness and convey that entrepreneurial experience to others.

When it comes to storytelling, we’re the bee’s knees. Perfectly Pitched’s foremost expertise is in creative writing. Our Founder, Heather Lawver, began her career at the age of 13 by creating a non-profit through which she personally tutored over 400 children in English & Creative Writing. Storytelling is her forte, her passion, her bread & butter. In fact, there’s an entire chapter in a collegiate textbook from MIT that bears her name: “Why Heather Can Write”.

Let us use that expertise to craft the perfect narrative around your own founder’s journey, engaging your audience & paving a yellow brick road straight to your company’s future.

PERFECTLY PITCHED

2022 Pitch Deck Services

An adorable illustration in a simple, modern style, in shades of gray with pops up rainbow colors, showing a woman presenting a series of floating graphs to two people seated at a desk.
30-Min Quick Pitch Clinic
$150

Do you need pitch help fast? Do you have an exciting investor pitch, competition, or accelerator application coming up soon? Then you need our 30-minute Quick Pitch Clinic! For only $150, we’ll meet on Zoom,  you’ll pitch, and then you’ll get clear, actionable insights & advice tailored to your exact deck from one of the best pitch experts in the business. Afterward, you’ll get a recording & transcript that you can refer back to as you work on implementing our feedback. These quick clinics have, on multiple occasions, been enough for our clients to turn their luck around & win at major pitch competitions! It’s also a great way to dip your toe in & see what makes our pitch methodologies so effective. You can sign up today & get personalized help right away!

2-Hour Quick Deck Facelift
$750

Watch live over Zoom as we refine deck with a fine-tooth comb to improve its aesthetic appearance & punch up its visual impact. If you’re confident in how you’re telling your story, but need help polishing your layout, this is a great option for you!

Intensive Deck Facelift
$1500+

An initial consult followed 5- to 15-hours of work based on your needs, punching up your deck’s purely aesthetic impact, matching your branding. If your script is hitting a home run, but your slides are striking out, this is the package for you.

Storytelling Consult
$1000+

Every company addresses a Problem with a unique Solution. How you tell that story will determine your company’s future. Let our storytelling wizards craft a compelling narrative to propel your future growth. We can craft a story and/or develop visuals.

Pitch Deck Overhaul
$5000+

We’ll craft a new perfect pitch, with proposals based on the estimated hours it’ll take to create your custom deck. Our Overhaul clients raised over $7 million last year & won many of the best pitch contests in the world. Don’t you deserve that too?

Deck Add-Ons

Email Deck Version
$800

If we’ve created your Presentation Deck, add this to receive an email-able version of your deck. Rather than the cinematic experience of a Presentation, this is the beautiful coffee table book designed to be read at your audience’s own pace. It’s the perfect companion to ensure your message is suited to every possible situation.

Pitch Practice Coaching
$250

As a Presentation Deck client, get a discount on a 1-hour practice & coaching session! Heather will work with you to practice your pitch & perfect your software set up to enable smooth deliveries. It’s a blend of pitch practice & public speaking coaching, designed to instill confidence & mastery.

Original Illustrations
$175+

Take your imagery & design assets to the next level by graduating beyond stock imagery. Let our resident Illustrator, Sarah Black, create custom art to visualize your unique story & brand identity.
Options include:
• Character-based Illustration
• Mascot Development
• Storyboards
• Asset Packages
• Scenery/Design Elements
• Custom Iconography
• Backgrounds
And more!

A Tale of Two Presentations

GATES vs JOBS

Visually conveying all of your company’s facts & figures can be a daunting task. Many of the world’s leading businessmen have attempted to tackle complex business slides, only to crash and burn spectacularly.  This crucible of charts – this gauntlet of graphs – has left plenty of failed businesses in its wake.

Yet others have succeeded, going on to build lasting reputations as master communicators based predominantly on their ability to convey complex information in simple, easy to understand formats.

Your business plan is the doorway to your company’s future. How that business plan is presented determines whether that door to your future will ever be unlocked. 

When it comes to organizing even the most complex of business plans, we delight in obsessing over the smallest of details. We thrill at perfectly placed pie charts and geek out over the works of Edward Tufte. A color-coordinated graph is like an ice cream sundae; a beautifully laid out series of statistics is all we hope to find under our Christmas tree. Let our obsession be the key to your company’s future.

We’ve put together a simple primer to illustrate the difference between impending slide deck disaster versus pitch deck nirvana. Without further ado, we humbly present, A Tale of Two Presentations.

Bill Gates presenting The Microsoft Live Platform, using a very messy slide
  • Busy, cluttered & confusing.
  • The audience can't help but read ahead.
  • Confusion & distraction prevents active listening.
  • Spoilers distract from what's said & ruin what's next.
  • Complex slides pull attention away from Presenter.
  • The harder you make it to learn, the less they'll remember.
  • Gates has NO control over audience's attention.
Steve Jobs presenting the introduction of the original iPhone
  • Clean, uncluttered & precise.
  • UYour eye knows immediately where to go.
  • Vital facts are clearly highlighted.
  • wSlides perfectly match what's spoken.
  • Visuals emphasize - rather than distract from - Presenter.
  • All info is easily absorbed & more likely to be retained.
  • Jobs always has full control of audience's attention.

A Winning Record

Many of our clients have gone on to great success, rocking our perfectly polished decks on their way to winning pitch competitions, as well as securing places in leading incubators & accelerators. Here's a taste of a few competitions won & great things accomplished by the companies we've been thrilled to help!

SXSW
CES Innovation Awards 2020 Honoree
Tech Crunch
MIT Solve
Girls in Tech
UN Women
Pitch Your Startup
Booz Allen Foundation Innovation Fund
BioLOGIC
She Loves Tech
Verizon 5G Lab
AARP Innovation Labs

A Winning Record

A woman celebrating amongst falling confetti

Many of our clients have gone on to great success, rocking our perfectly polished decks on their way to winning pitch competitions, as well as securing places in leading incubators & accelerators. Here's a taste of a few competitions won & great things accomplished by the companies we've been thrilled to help!

SXSW
CES Innovation Awards 2020 Honoree
Verizon 5G Lab
Tech Crunch
MIT Solve
UN Women
Girls in Tech
Booz Allen Foundation Innovation Fund
AARP Innovation Labs

Your Company is a Rocket.

Your Pitch is your Launchpad.

Let us help from Mission Control.

We’ve helped launch award-winning rockets. We can do the same for you. Contact us today so we can get started right away.

How quickly we can turn around your pitch presentation depends upon you. We tend to work quite quickly, but in our experience, the biggest delays stem from slow communication and indecision. It’s very important that you are invested in this process and responsive to our team. These are just a few of the factors to consider:

  • How quickly do you respond to emails?
  • Do you have a script ready, or are we writing copy?
  • How fast can you deliver needed materials?
  • Do you have an established brand we can run with?
  • How decisive are you?
  • Do you have a clear cut goal & audience in mind?

Contact us when you are ready, able & dedicated to spending time working on this! Long delays between communication leads to repeated work, forgotten details, and unhappy clients. We want none of those things, for either of us. Our goal? Your absolute happiness & the success of your company.

Thank you!