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Teaching

 Spreading the Joy of Perfect Pitch Decks

Bring Perfectly Pitched

To Your Organization

Whether you’re an incubator, accelerator, VC group, co-working space, or academic institution, Perfectly Pitched can help your founders develop their skills to stand head & shoulders above the competition.

Our Founder, Heather Lawver, has taught classes and spoken on entrepreneurship panels for the likes of Deloitte, Georgetown University, the Halcyon Incubator, Maryland Institute College of Art, NEXT by Shulman Rogers, and so many more. As an entrepreneur, designer, and storyteller, Heather uses her unique background to help instill vital skills in pitching, presenting, public speaking, and branding. As a compelling & dynamic speaker, she’ll keep you entertained, informed, and motivated!

Perfectly Pitched currently offers two original classes, ‘The Art of Pitching‘ and ‘Why Design Matters‘. Whether you need a quick half hour introductory review, or a full in-depth workshop, our programming can be tailored to meet your organization’s needs and goals.

We’re always eager to support the next generation of entrepreneurs, so if you’re looking for something unique to your organization, feel free to reach out! We’d be happy to work with you to develop original programming to meet your needs.

A cartoon portrait of our founder, Heather Lawver
A cartoon of a woman teaching about graphs

Some of Our Happy Audiences

Deloitte logo
Georgetown University logo
Seed Spot logo
Halcyon Incubator logo
NEXT powered by Shulman Rogers the future of startup law
Maryland Institute College of Art - MICA logo
Pitchmasters logo
Maryland Tech Council Logo

Bring Perfectly Pitched

To Your Organization

A cartoon of a woman teaching about graphs

Whether you’re an incubator, accelerator, VC group, co-working space, or academic institution, Perfectly Pitched can help you prepare the next generation of entrepreneurs.

Our Founder, Heather Lawver, has taught classes and spoken on panels for the likes of Deloitte, Georgetown University, the Halcyon Incubator, Maryland Institute College of Art, NEXT by Shulman Rogers, and so many more. As an entrepreneur, designer, and storyteller, Heather uses her unique background to help instill vital skills in pitching, presenting, public speaking, and branding. As a compelling & dynamic speaker, she’ll keep you entertained, informed, and motivated!

Perfectly Pitched currently offers two original classes, ‘The Art of Pitching‘ and ‘Why Design Matters‘. Whether you need a quick half hour introductory review, or a full in-depth workshop, our programming can be tailored to meet your organization’s needs and goals.

We’re always eager to support the next generation of entrepreneurs, so if you’re looking for something unique to your organization, feel free to reach out! We’d be happy to work with you to develop original programming to meet your needs.

Some of Our Happy Audiences

Halcyon Incubator
Deloitte
Georgetown University
Maryland Institute College of Art logo
NEXT powered by Shulman Rogers the future of startup law
"Perfectly Taught Classes for Entrepreneurs

Please explore our original classes designed to support, inform, and motivate early stage entrepreneurs! Our classes can be tailored to suit your desired event length, running anywhere from 20 to 90 minutes, with or without an accompanying Q&A. Be sure to check out all the additional perks & resources that can be added onto your educational experience!

Pricing varies based on number of students, length of the class, and whether or not a recording will be authorized. Average available classes cost between $500 to $1,500, with additional discount packages available. As always, if you have any questions, would like to experience a short demo, or want to discuss developing custom experiences to meet your needs, please contact us at any time! Teaching is our passion & we look forward to inspiring the next generation of entrepreneurs with you. Thank you!

The Art of Pitching

Or How I Learned to Stop Worrying & Love PowerPoint

In this course all about pitching, presenting, and building the perfect deck, Heather utilizes her original “Stoplight Check-in” to  give entrepreneurs the tools to analyze their audience, prepare their goals, & craft their deck to maximize outcomes.

Building with the power of storytelling principles, Heather uses “The Beyonc Principle” to illustrate & drive home key insights from psychology & neuroscience to command the stage, capitvate your audience, and maximize memory retention. You’ll learn to balance attention, keep things clear, and show respect for your audience.

You’ll then round out the course with a guide to Presentation Deck construction; master design details about formatting, fonts, iconography, imagery, and margins. With a special surprise cameo from Alfred Hitchcock, you’ll learn how film greats put these design principles into action to affect your emotions and create iconic moments. You’ll use all of this & more to tell your story & unlock the door of your future success.

With ‘The Art of Pitching’, you’ll learn:

how Steve Jobs became a master communicator,

how to command a stage like Beyoncé,

and how to build a deck worthy of the star that you are!

Why Design Matters

And How to Make It Work For You

Entrepreneurs are always so busy; why should they care about good design? Why shouldn’t they just hire a random designer on Fiverr to churn out a quick & dirty logo?

In “Why Design Matters“, Heather answers precisely those questions, starting out by explaining her own unusual background & the ways design made the improbable possible. Whether it was getting the US Army Corps of Engineers as a partner in her first venture at only 7-years-old, or running a successful multi-million-dollar boycott against one of the world’s largest media companies in the world at 16. Time & again, it was design that opened the door.

We’ve all heard the phrase, “Dress for the job you want, not the job you have.” The same principle holds true for entrepreneurs. Your brand is your company’s clothing. Make sure you look like you belong in your market by creating an impactful, meaningful brand.

In this course, Heather will teach you how to use your business model as the blueprint for a meaningful brand, introduce you to our original take on the Brand Model Canvas, and walk you through how to create a Uniquely Meaningful Brand. You’ll then get a quick introduction to the Building Blocks of Good Design, and a crash course on the Language of Color illustrated by familiar brands we all know & love. At the end of this course, you’ll be well on your way to crafting your own fully realized brand.

With ‘Why Design Matters’, you’ll learn:

how to tell a visual story of success,

how to craft a meaningful brand,

and how to design your future.

A selection of screenshots from our ongoing resource pages, with a button that says, "Perfectly Pitched Ongoing Resources - Keep Learning, Keep Growing"

Resources & More

The benefits of our educational experiences extend far beyond the Zoom call! In addition to our online workshops, we also offer the following resources, perks, and add-ons:

  • Pitch Deck Frameworks
  • Branding Canvas & Quizzes
  • Custom Resource Packets
  • Curated Guides to Free Services
  • Discounts on Services for Participants
  • Branded Wire-bound Notebooks
  • Custom Courses to Meet Your Needs

If you’re looking for a truly exceptional learning experience, tailored to meet your needs & exceed your expectations, look no further. Perfectly Pitched has you covered with our tested & proven educational programming. Our repeat clients are a testament to the success of our methods and the value we bring to the founders we work with. We look forward to working with you to inspire, inform, and motivate your organization!

Contact Us Today

To Arrange Your Own Unique Event

Contact Perfectly Pitched

Get in Touch

We’re here for you & ready to get started on your business.

Passion for design.

Passion for storytelling.

Passion for entrepreneurship.

Check back soon for educational videos • Stay tuned